Last updated on Apr 13th 2024

Da Carat Story (“we,” “us,” or “our”) respects the privacy of our users (“you” or “your”) and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website www.dacaratstory.com and use our services (collectively, the “Services”).

Personal Information We Collect

We collect several types of personal information when you use the Services, including:

Contact Information: Name, email address, phone number, and mailing address.
Account Information: Username, password (hashed and salted), and security questions (answers not stored in plain text).
Order Information: Billing and shipping address, payment information (credit card details not stored in plain text), and order history.
Engagement Ring Preferences: Diamond preferences (cut, color, clarity, carat), ring style preferences (setting, metal), and budget information.
Website Usage Information: Your browsing history on the Website, search queries, and IP address.

How We Collect Personal Information

We collect personal information in a variety of ways when you use the Services, including:
When you create an account: You provide your contact information and account information when you register for an account on the Website.
When you place an order: You provide your contact information, order information, and engagement ring preferences when you purchase a product on the Website.
When you browse the Website: We collect website usage information through cookies and other tracking technologies

How We Use Personal Information

We use your personal information for the following purposes:

• To fulfil your orders and provide customer service.
• To personalize your experience on the Website.
• To send you marketing and promotional communications (with your consent).
• To improve the Website and Services.
• To comply with legal and regulatory requirements.

Cookies and Other Tracking Technologies

We use cookies and other tracking technologies to collect website usage information. Cookies are small data files that are stored on your device when you visit the Website. We use cookies to track your activity on the Website, understand your preferences, and improve your experience.

You can opt out of cookies by adjusting your browser settings. However, please note that opting out of cookies may limit your ability to use certain features of the Website.

How Long We Keep Your Personal Information

We will retain your personal information for as long as it is necessary to fulfill the purposes described in this Privacy Policy. We will also retain your personal information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

How We Protect Your Personal Information

We take reasonable security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include using secure servers, encryption technology, and access controls.

However, no website or internet transmission is completely secure. We cannot guarantee the security of your personal information.

International Use of Our Services
By using our services, you acknowledge and agree that your personal information may be transferred to and processed in countries outside of your own, including India and the United States, where data protection and privacy laws may differ from those in your jurisdiction.

Children’s Privacy

The Website and Services are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has under 13 provided us with personal information, please contact us. We will delete the information from our records.

Links to Third-Party Websites

The Website may contain links to third-party websites. We are not responsible for the privacy practices of these websites. We encourage you to review the privacy policies of any website you visit.

Your Privacy Rights and How to Exercise Them

We reserve the right to update or modify this Privacy Policy at any time. Any changes will be effective immediately upon posting the revised policy on our website. We encourage you to review this Privacy Policy periodically for any updates.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our handling of your personal information, please contact us at:
Da Carat Story
contact@dacaratstory.com
Effective Date: 10/05/2024